I’m Eli Haddow, a strategist, storyteller, and creative orchestrator. I help brands write new chapters by getting smart fast, finding the value at the center of a business, and turning it into strategy and work people care about.

I got my start in the marketing department at the Historic New Orleans Collection, the leading museum of Gulf South history. Today, I’m the Associate Director of Marketing at PETERMAYER, Louisiana’s largest advertising agency, where I help shape the agency’s brand and growth story.

Along the way, I’ve built a museum Instagram audience from 0 to 20,000 followers, launched a history blog that grew to 20,000 users per month, developed ideas for brands ranging from the NFL to regional institutions, written stories cited by outlets from local newspapers to The New York Times, and helped reimagine an agency brand founded in the Mad Men era for the way people engage today.

Two principles guide my work and life. First, the best work gives more than it takes. Second, if there’s a great idea out there that doesn’t exist yet, it can be made real.

I’m also a dad, an enthusiastic homemade chicken finger chef, and, lately, a blogger. This site is where all of that comes together: the work, the writing, and the human moments that stick with me.

I’m glad you stopped by.