I’m Eli Haddow, a strategist, storyteller and creative orchestrator.

I got my start in the marketing department at the Historic New Orleans Collection, the leading museum of Gulf South history. Today, I’m the Associate Director of Marketing at PETERMAYER — Louisiana’s largest advertising agency — where I help shape our brand's story.

I’ve spent nearly a decade shaping brand narratives, launching editorial platforms and leading cross-functional efforts that turn complex ideas into clear, resonant work. I didn’t follow a traditional path into strategy. That means I tend to think a little differently, write a little more and build things from scratch when they don’t already exist.

I’ve worked in spaces where cultural relevance is everything, from museum exhibitions and poetry projects to tourism campaigns and Super Bowl activations. Whether I’m writing, researching or collaborating, I bring a deep sensitivity to context and a belief that culture drives every brief.

I've always been guided by the principle that if it doesn't exist, we can make it happen. This is marketing made by hand. Built with intention, and built to last.

Thank you for reading,