Extending a celebration of New Orleans art across the city
Art of the City: Postmodern to Post-Katrina was a landmark exhibition on contemporary New Orleans art — and a high-stakes opening for the new Exhibition Center at The Historic New Orleans Collection.
To bring the show beyond the museum walls, we transformed the city into a living canvas. I led the creation and placement of 12 large-scale banners across neighborhoods, each featuring bold visuals from the exhibition. We secured premium placements at high-traffic local landmarks, added off-site programming, and even coordinated a free shuttle route to the museum.
The campaign unfolded across the city's neighborhoods, drawing residents into the conversation.
