Setting the stage for the world’s biggest sporting event
The NFL tapped PETERMAYER to bring Opening Night of Super Bowl LIX to life in New Orleans. Our brief: Throw a welcome party as only this city could.
I assembled a nimble cross-functional team and led brainstorming across creative, strategy and production. We concepted multiple activations and were tapped to produce two: a New Orleans-style second line parade, and custom Mardi Gras-style “throws” handed out at the event.
We exceeded attendance goals, energized the streets with local culture and helped the NFL kick off its biggest week of the year with a party that actually felt like New Orleans.
